How Social Media Marketing Can Help Your Business Thrive

The traditional marketing model was to get as many eyeballs on your product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recently available survey discovered that only 14% of people trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Marketing on the Internet was originally made popular by utilizing Websites and optimizing the websites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. Social Media Marketing firm of blogging platforms 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and businesses are incentivized to talk to their customers.

The days of broadcasting your product or services message out to the masses and longing for a response have died. People don’t want to obtain nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, however they also wish to know what others are saying about your service or product. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media marketing.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity to connect with networks of potential prospects that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.

Word of Mouth Marketing- Word of mouth marketing has always been the most influential way to generate sales. With social media marketing, you are able to create raving fans who will voluntarily promote your product and services with their networks of friends. Of course, if your service or product is poor, you might suffer the reverse great things about this.

Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less expensive to achieve compared to the traditional advertising medium and even website marketing.

Customer Retention – Web 2 2.0 platforms will be the perfect places to communicate with your customers about new products, special promotions, or merely to educate them on your business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that will in turn result in repeat business and referrals. Remember, the key to this type of communication is usually to be content rich; avoid these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your visitors disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term so long as the communication and updating of one’s social media marketing presence is maintained.